Wait A Minute, Mr Postman – Delivery Charges In Ads & On Your Website

Wait A Minute, Mr Postman – Delivery Charges In Ads & On Your Website

Internet shopiing has been on the rise for several years and during the COVID-19 pandemic, its rise was magnified by the temporary closure of physical stores which drove consumers to further embrace online shopping, more than ever before.

In amongst the need for businesses to market their products and services in what was, for a time, a wholly digital marketplace for many businesses, the need for transparency had never been greater when it came to being clear to consumers about any charges that might apply either further down the line.

 

Do businesses need to state their delivery fees and/or charges up-front?

 

When and why do they need to state them?

 

What if businesses don’t know what the charges will be until the checkout stage, when the shoppers cart/basket contents are known?

 

What if the charges only affect specific locations, such as the UK mainland, Northern Ireland, Channel Islands or the Isle of Man only? To name but a few examples.

 

Can you advertise a product as ‘free’ if you’re applying charges or delivery fees?

 

Your Definitive Guide

To find the answers to these important questions and to stay within the law in terms of what you can and cannot say when it comes to advertising product prices, it’s crucial that businesses are also clear about any charges that might apply. 

Find out more on this topic in this simple and useful quick read on the Advertising Standards Authority website.

Whatever your charges, make sure your advertising is clear, honest and fair.

 

 

 

YouTube – A FREE Guide To Hosting Virtual Events

YouTube – A FREE Guide To Hosting Virtual Events

The coronavirus outbreak has captured the world’s attention and it has impacted our lives in many ways and on many levels.

In these extraordinary times that we find ourselves in, businesses are having to adapt and evolve rapidly, whether that’s to keep on top of the demand for their services if they’re fortunate enough to see an increase in demand for their products or services, or they’re having to find new and alternative ways to generate revenue and create an income stream to replace the one that’s just been shut down as a result of the lockdown restrictions.

For many businesses whose livlihood depended on hosting events, that option has been completely removed right now.  If you’re one of them, the good news is that there’s a YouTube solution that enables you to host either a live or premier (scheduled) events on You Tube for free, and here’s how to do it…

 

How To Host Live YouTube Events – The Definitive Guide

YouTube have very kindly put together a step-by-step PDF guide explaining:

 

FREE YouTube Guide: How To Make Videos & Host Events

View YouTube’s step-by-step guide here in their Digital Events Playbook PDF (3.3MB)

 

We Will Get Through This

One thing’s certain, and that is that we’re all in this together.  United we stand with the politicians, the health care providers, the doctors, nurses, the essential service providers and our family, friends and wider community.

To each and every person who is helping us navigate these new unchartered waters, and to all the people that we as businesses, colleagues, friends and family support, we WILL get through this. Together.

#StaySafe

5 Social Media Top Tips

5 Social Media Top Tips

The 5 ingredients of shareable content

In a Nutshell…
1. Get to know your audience and understand what is important to them.
2. Create content that is valuable, relevant and consistent.
3. Set a goal and a call to action for every piece of content you produce.
4. Speak your community’s language.
5. Optimize your headlines for shareability.

 

People will share content that is useful, entertaining and relevant to connect with you but also nurture connections with their audience. They want to come across as up-to-date with all the latest news in their niche and they want to feel part of something bigger as much as you do.

So what does this mean in practice? A few possible types of posts that have proven to work well on social media are posts that offer information and knowledge such as a guide, a research or an infographic and incorporate all or a mix of these ingredients:

 

1. Audience

It all starts with your audience. The more information you have about what makes them tick and what they are talking about on social media, the more targeted and relevant your content will be.

 

2. Goal

Remember that every single social media post is a micro campaign in itself with a target audience, a goal and certain KPIs. So before you post a message, think about your goal and optimize your post accordingly.

For example, on Twitter, posts with images drive more engagement, according to research. Therefore, if content amplification is your goal, you should make sure that your tweet contains a visual.

 

3. Call to action

Your marketing campaigns have a call to action most of the time and so should your social media posts. Explain people what you want them to do whether it is to read, share or comment on something. Social media scientist Dan Zarrella has found that calls to action on social media actually workand lead to the desired examples.

 

4. Tone

People share content that reaches them in a human, personal way. So this means that it is important for your content to have a human, personal tone so that people can relate and feel that they are part of a community. As the Cornell study showed, one of the reason why social posts are shared is because they ‘speak’ the language of the community.

 

5. Shareable headlines

I’m sure you’ve heard about the clickbait phenomenon that makes certain stories to get shared like crazy. I’m not saying all your future headlines should start with “You won’t believe what happened to this guy” but there are certain ways to make sure your content is optimized for social shares.

Headilines should have an emotional value… and then they’ll be more shareable.