WRITING YOUR WEBSITE’S CONTENT
Copywriting That Sells
Compelling, high quality copywriting (i.e. the words on your website) will keep visitors on your website for longer and enhance your search engine positioning.
It’s Only Words
It’s easy to get wrapped up in the design, look and feel of your site and ignore the content.
But let’s not forget, it’s the words that spell out who you are, what you do and how you do it.
And it’s the words that can convince someone to click here, buy now, or book. Get them right and the words will work with your design to create a website with real power.
This Bit’s Really Important…
Good content matters. Here’s why:
Visitors scan. So what they read has to grab their attention fast
Good writing makes it easier for people to find what they want quickly – which makes them more likely to buy from you
You have 10 seconds to impress. Choose words that are up to the task